Press Room

January 30, 2015

Major medical publisher launches consumer magazine for doctors

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FOR RELEASE
Contact:
Lori Rosen
lori@rosengrouppr.com
212.255.8910

 

“What’s Up, Doc?”
MAJOR MEDICAL PUBLISHER LAUNCHES CONSUMER MAGAZINE FOR DOCTORS

First consumer magazine launch in 2015

Thorofare, NJ (January 20, 2015) — Targeting affluent, time-starved doctors who aspire to lead rich, fulfilling lives outside of work, Physicians’ Life launches this spring with the May/June issue. With a circulation of 341,000, the new consumer title—published by SLACK Inc., one of the largest and oldest privately held medical publishers in the country—will reach almost half of all practicing physicians nationwide. The upscale magazine will cover money, family and relationships (medical marriages included), technology, travel, food, entertainment, and other lifestyle topics—providing a welcome reprieve from the stresses of navigating through today’s medical maze.

Physicians’ Life is the first consumer title from SLACK, which publishes 44 medical journals and over 300 books, and hosts a variety of educational courses and conferences. With medical publishing in its DNA, SLACK’s senior leadership team, headed by CEO Peter Slack, saw an opportunity to provide doctors with a magazine of their own. Today’s physicians work longer and harder than ever—the need for a doctor-focused consumer publication to serve as their lifestyle concierge has never been greater.

To support this editorial concept, extensive surveying and focus groups were conducted over the past two years with overwhelmingly favorable results. Among 2,600 doctors who previewed a prototype of Physicians’ Life, 71% said they would be likely or very likely to read the magazine. Topics related to finance and peer-to-peer themes generated the greatest interest, with topics such as favorite automobiles, building a home gym, and escapes to exotic locales resonating high. When told that articles were selected and reviewed by a board of practicing physicians, 79% said this made a positive impact on the credibility of the magazine.

“The mission of Physicians’ Life is to deliver information that is both entertaining and useful—in the tradition of doctors sharing with other doctors—to enhance and enrich people’s lives, regardless of their age or career stage,” said Mr. Slack. “Affluent and educated, doctors are an excellent audience for luxury brands. They are known to read, travel and invest—the trifecta for brands looking to connect with consumers.”

Dr. Gregory Hood, a practicing internist in Lexington, KY, has been tapped as Physician Editor, with Beth Weinhouse serving as Editorial Director. Dr. Hood has spent the last 15 years as a medical writer for Medical Economics, Medscape Business of Medicine and the Annals of Internal Medicine, among others. He is a member of many boards and committees and holds degrees from Johns Hopkins, and the University of Louisville School of Medicine.

Prior to joining Physician’s Life, Ms. Weinhouse was deputy editor of Parenting magazine and editorial director of Conceive, where she supervised content of a quarterly magazine, website, radio show, e-newsletters and books. Her extensive journalism experience spans editorial stints at Ladies’ Home Journal, Self, Child, and Reader’s Digest, as well as articles published in magazines such as Glamour, Good Housekeeping, Town & Country, Harper’s Bazaar and Travel & Leisure. She is a graduate of Brown University and the Columbia University School of Journalism.

“Today, the doctor’s lounge no longer functions as a gathering place,” said Dr. Hood. “We hope doctors will find some of that missing collegiality in the magazine, as they share their wisdom and philosophy on how to make life better and a little easier. Whether a reader is just starting a practice, mid-career or planning for retirement, we will serve as the steward for not only best practices but also how to explore a world of rewards garnered from a life of dedicated service.”

Editorial Preview

Editorial features in the debut issue include:

The Double Life of Dr. Laura Catena: A profile on an emergency room physician who has a second career as a celebrated Argentine vintner: how she juggles both roles and what you should pour tonight.

Food for Thought: A close look at the first medical school cooking class, located at the Goldring Institute for Culinary Medicine, Tulane University (recipes included).

Bonjour, Hi!: A destination piece about Montreal, Quebec, a cosmopolitan city just over the border, with sites of special interest to physicians.

What’sUp.Doc:A regular roundup of personalities, products and happenings around the world that are of special interest to doctors.

An Affluent Readership

Physicians’ Life delivers a demographic with tremendous financial resources. A comprehensive survey conducted by GfK* revealed an audience of affluent men and women who are early adopters and influencers; place high personal value on knowledge, learning and honesty; are physically active; are engaged social media users; and are big consumers of personal technology. Travel and outdoor recreation are the top two areas of interest when it comes to personal magazine preferences. Purchase intent, product consumption and home ownership are also significantly above national norms. The research also showed that physicians dispense advice beyond medical information to family, friends and colleagues seeking information on travel, food, technology and exercise.

Indexes are off the charts in a number of areas including:

  • Own vacation home: 546
  • Retirement real estate: 1,200
  • Plan to invest in stocks, bonds: 351

Despite fears of print’s imminent demise, Physicians’ Life demonstrates that, above all, targeted, engaging content prevails—regardless of the platform. The magazine will be sent to doctors across the country and can be visited online at www.physicianslifemag.com, as part of SLACK’s popular digital medical platform healio.com.

Advertising sales will be handled by The James G. Elliott Co., Inc., the nation’s largest national outsourced media ad sales company and a full-service media solutions consultancy for print and digital publishers and organizations.  The 30-year old company has offices in New York, Chicago, Los Angeles and Detroit and has led several dozen launches over the years.

About SLACK Inc.

With roots reaching back to 1923, SLACK Inc., a Wyanoke Group company, strives to deliver the best in health care information and education worldwide. Covering more than 27 health care specialties, SLACK publishes leading medical journals and newspapers, more than 300 medical and allied health books, and creates custom projects for a growing number of clients. SLACK’s team of writers and editors travel to more than 140 medical conferences around the world to deliver live news reports, gather scientific data and interact with key thought leaders in the medical field.

Incorporating all of SLACK’s brands, projects and electronic assets, Healio.com is the online home for all publications and medical information and education published online. Designed with the specialty health care professional in mind, Healio.com houses the content for all of its journal and newspaper titles, sales of professional textbooks, meeting and event registration, as well as custom web and educational projects. This powerful web platform enables us to disseminate news and information wherever and whenever, through traditional and social media outlets. Visit Healio.com to see all the specialty content published by SLACK.

*The survey was conducted by Physicians Consulting Network, a GfK Strategic Business Unit, which is comprised of a database of 70,000 physicians.