Press Room

May 28, 2020

Healio CME Introduces Proof of Performance Model (PPM) for Medical Education and Communications Companies

New Model will Provide Specialty Learner and Test Taker Guarantees and Enhanced Outcomes and Analytics

 

Thorofare, NJ – Healio CME announced today their newest offering for medical education communication companies (MECCs).  The Healio CME Proof of Performance Model (PPM) will provide MECCs with guarantees by specialty to ensure their educational activity is being consumed by a grantor’s target audience.  In addition, the PPM will include enhanced reporting and analytics providing MECCs with granular data, including depth of engagement and other contextual information, that will capture how healthcare providers are interacting with a particular educational activity.  The PPM will further differentiate Healio CME by providing MECCS, and their grantors, with both a specialty guarantee and a custom, and proprietary, reporting and analytics package.

 

“The PPM is a game changer and we are excited to support MECCs, and their grantors, by providing a solution that addresses a need they’ve long struggled with – how to ensure accredited educational activities are being consumed by the appropriate audience of healthcare providers,” said Meredith Barnes, Business Development & Market Strategist, Healio Strategic Solutions. “The PPM solidifies, and reinforces, the depth and breadth of Healio CME’s reach and engagement with healthcare specialists.” 

 

The Healio CME PPM commits to a specific specialty learner and test taker guarantee and delivers a higher conversion rate of specialty learners and specialty test takers.  The enhanced reporting and analytics will save MECCs time and valuable resources by providing proprietary, and custom, reporting in a format that can be shared directly with a grantor. 

 

The successful relaunch of Healio CME in November, which was based on improving the usability of our platform for customers, has resulted in a significant increase in learner engagements across all specialties. In addition to improved user experience, Healio CME’s upgraded tech stack of enhanced analytics, machine learning onsite, and journey mapping software, allows us to personalize experiences to specific audiences as well as use analytics to help better understand user behavior to guide marketing.

 

“With a learner to test taker conversion rate double the industry norm, MECCs will receive better activity performance and more robust outcomes data when partnering with Healio CME,” added Barnes.

 

For more information, contact Meredith Barnes at mbarnes@healio.com, 856.986.4157.

 

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About Healio

Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. An in-depth, clinical information resource, Healio brings together award-winning news reporting with expert perspectives, dynamic video, podcasts, Q&A columns, CME and other custom educational activities, blogs, peer-reviewed journals and a wide range of popular medical book titles all in one place. For more information, visit Healio.com.